Customer & Product · Customer research
User Interviews
User Interviews · Research method
The team makes product decisions but lacks a clear structure for validating customer value and behavior.
Why use it
Structure work around the customer problem, value, or product hypothesis.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply User Interviews, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A clearer product hypothesis, customer insight, or next validation step.