Customer & Product · Customer research
Empathy Map
Карта эмпатии · Research tool
You need a clearer way to understand customer needs, validate value, or shape a product decision.
Why use it
Structure customer and product work and make the next learning step testable.
General workflow
- Describe the current situation and the outcome you need.
- Apply Empathy Map to the real data, participants, and constraints of the situation.
- Record the conclusion, next action, owner where relevant, and a criterion for checking the result.
This is a brief reference card. The general steps help organize the work but do not replace a detailed guide to the method.
Output
A clearer product hypothesis, customer insight, or next validation step.