Customer & Product · Problem & value
Sean Ellis Product-Market Fit Test
Sean Ellis PMF Test · Product research method
The product has users, but the strength of Product-Market Fit is still uncertain.
Why use it
Measure how disappointed users would be if the product disappeared and analyze the strongest segment.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Sean Ellis Product-Market Fit Test, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A quantified PMF signal and a clearer target user segment.