Customer & Product · Problem & value
Product-Market Fit Framework
Product-Market Fit Framework · Product strategy framework
There is evidence of usage, but the team lacks a coherent view of whether a strong market fit has been achieved.
Why use it
Combine customer demand, retention, value, and market evidence into a structured PMF assessment.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Product-Market Fit Framework, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A Product-Market Fit diagnosis and evidence gaps.