Customer & Product · Product strategy
PRFAQ / Working Backwards
PRFAQ · Product strategy artifact
The team can describe a feature but cannot clearly explain why a customer should care before building it.
Why use it
Work backwards from a future customer announcement and FAQ to sharpen value and assumptions.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply PRFAQ / Working Backwards, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A PRFAQ that makes the customer promise and key assumptions explicit.