Strategy & Business · Business model & economics
Lean Canvas
Lean Canvas · Business model canvas
A new business idea contains many assumptions but has not yet earned a detailed business plan.
Why use it
Capture problem, customer, value proposition, channels, economics, and key risks on one page.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Lean Canvas, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A Lean Canvas with the most important hypotheses exposed.