Strategy & Business · Strategic choice
Blue Ocean Strategy
Blue Ocean Strategy · Strategy framework
The market is crowded and competitors keep improving the same attributes, while growth requires new demand space.
Why use it
Find a way to create new value and move away from direct competition.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Blue Ocean Strategy, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A strategic hypothesis for a new market space.