Strategy & Business · Business model & economics
Platform Strategy
Platform Strategy · Business strategy framework
The business wants to create or scale a multi-sided ecosystem rather than a linear product.
Why use it
Design network effects, participant roles, governance, and value exchange for a platform.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Platform Strategy, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A platform model with participant, value, and network-effect logic.