Customer & Product · Product strategy
Four Fits Framework
Four Fits Framework · Growth framework
A product may work in isolation but growth is weak because market, product, channel, and model do not fit together.
Why use it
Assess the alignment among market, product, channel, and business-model fits.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Four Fits Framework, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A four-fits diagnosis and the weakest alignment to address.