Measurement & Performance · Customer metrics
AARRR Pirate Metrics
AARRR Pirate Metrics · Metrics framework
Growth is discussed as one number, making it hard to see where users drop out of the journey.
Why use it
Break growth into acquisition, activation, retention, referral, and revenue.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply AARRR Pirate Metrics, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A growth funnel with the main bottleneck and metrics.