Competitive Advantage · Other tools
Overton Window
Окно Овертона · Model
The team needs a stronger solution or point of differentiation but is stuck in obvious approaches.
Why use it
Expand the range of alternatives and structure the choice.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Overton Window, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A structured diagnosis, stronger alternative, and next decision.