Leadership & Motivation · Motivation
Herzberg Two-Factor Theory
Двухфакторная теория Герцберга · Theory
Working conditions improved, but engagement barely changed.
Why use it
Separate sources of dissatisfaction from true motivators.
General workflow
- Describe the current situation and the outcome you need.
- Apply Herzberg Two-Factor Theory to the real data, participants, and constraints of the situation.
- Record the conclusion, next action, owner where relevant, and a criterion for checking the result.
This is a brief reference card. The general steps help organize the work but do not replace a detailed guide to the method.
Output
A distinction between hygiene issues and true motivators.