Strategy & Business · Growth & portfolio
GE–McKinsey Nine-Box Matrix
GE–McKinsey Nine-Box · Portfolio matrix
The portfolio contains many businesses or initiatives but investment priorities are unclear.
Why use it
Compare portfolio positions using market attractiveness and competitive strength.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply GE–McKinsey Nine-Box Matrix, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A portfolio view and differentiated investment priorities.