Strategy & Business · Strategic choice
Four Actions Framework / ERRC Grid
Four Actions / ERRC Grid · Strategy tool
The team needs to redesign the factors it competes on instead of incrementally improving the current offer.
Why use it
Systematically eliminate, reduce, raise, and create value factors.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Four Actions Framework / ERRC Grid, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
An ERRC grid and a redesigned value proposition.