Competitive Advantage · Synthesis & facilitation
Brainwriting 6-3-5
Brainwriting 6‑3‑5 · Ideation method
Brainstorming is constrained by group pressure, hierarchy, or the first ideas voiced aloud.
Why use it
Generate and build on ideas in writing through a structured 6-3-5 process.
How to apply
- Define the specific management situation and desired outcome.
- Gather the minimum facts, constraints, and perspectives needed to use the tool.
- Apply Brainwriting 6-3-5, make key assumptions explicit, and compare the result with realistic alternatives.
- Record the decision, next owner or action, and a testable criterion for the next step.
Output
A large pool of ideas generated with less social bias.