Strategy & Business · Market & competition
Political · Economic · Social · Technological
PEST · Strategy tool
You need a structured way to make a strategic, market, portfolio, or business decision.
Why use it
Structure the business decision, compare alternatives, and make assumptions explicit.
General workflow
- Describe the current situation and the outcome you need.
- Apply Political · Economic · Social · Technological to the real data, participants, and constraints of the situation.
- Record the conclusion, next action, owner where relevant, and a criterion for checking the result.
This is a brief reference card. The general steps help organize the work but do not replace a detailed guide to the method.
Output
A structured strategic or business decision and a clear next step.